Drink Advertisement

First of all, the brand of beer is Brahma, which is Brazilian. A place known to get wild, and a dream destination of the craziest partiers. Brazil has a crazy reputation that the advertisement must live up to. The picture is directed towards young men. The Setting is not really clear, it is visible that it is next to a beach, somewhere tropical. You see a beautiful mosiac path. There are no definite landmarks, it leaves the specific place up to the viewer. Which brings forth the urge to use imagination. There is a dog tied up, but instead of using a leash, someone procedes to use a bikini top. The advertisement gives guys the idea that if you drink this beer, you will find yourself skinny-dipping the day away with a wild native goddess. It implies that somewhere, a woman is missing her top, because she “Improvised” and made it a leash for her dog. Leaving young men dreaming about where she could be. The advertisement could be a way to lure people to a more exciting lifestyle with the help of Brahma Beer. For instance, someone is feeling lost and depressed and they see the ad. They see the excitement that these other people have in their life. Why not them? Don’t they deserve to escape to a similar paradise? So when they walk into that liquor store, and remember how they felt when daydreaming to such an advertisement, they buy the beer. I feel it has a very clever and discreet way to draw attention to the ad. All of the colors are so vibrant and vivid, they immediately draw attention. They capture attention with the use of a dog, with the thought of “Man’s Best Friend” in mind. Leaves the dog looking at something with a surprised look, like the dog and the audience are missing some show down on the beach.